I find it rather ironic, that the biggest social network (speaking in offline terms) within any enterprise, is comprised of the people that work for the company. Social bonds, cliques, and circles form to create relationships and a unique company culture. Yet, that culture is rarely reflected within the social sphere. And I’d like to [...]
Categories: Reflections
Tagged: consulting, enterprise, social media
Clay Shirky delivers a stellar presentation on the ‘how/why’ social media will change our lives. For anyone in marketing, this is a must watch! You might also like… Green Onions Supply Anti-Reflection Screen Protector for 13-Inch Aluminum Unibody Apple MacBook Pro Green Onions Supply Anti-Reflection Screen Protector for Apple 15-Inch Aluminum Unibody MacBook Pro Elinchrom [...]
Categories: Reflections
Tagged: clay shirky, Marketing, social media, video
How do you measure the ROI for social media? Can you put a price on averting a PR disaster? Can you find an equation to measure the cumulative effect on social media? This is last post in a 5 part series documenting my takeaways from Blogworld 2009. These were the questions the panel at the [...]
Categories: Reflections
Tagged: blogworld, roi, social media
Ashton Kutcher keynoted the Mixx 2009 conference (put on by IAB) to parade around his new business venture Katalyst Media. Katalyst Media is making waves for what they are doing with big brands and social media, most notably Kellog. Less than 90 days ago Kellog launched a transformative shift in their marketing campaign and changed [...]
Categories: Updates
Tagged: ashton kutcher, case study, katalyst media, kellog cares, social media