Facebook vs. the Employee Social Network...

ShareI find it rather ironic, that the biggest social network (speaking in offline terms) within any enterprise, is comprised of the people that work for the company. Social bonds, cliques, and circles form to create relationships and a unique company culture. Yet, that culture is rarely reflected within the social sphere. And I’d like to ask why? I think I know the answer you are...

Clay Shirky @ TED: How Social Media Can ...

ShareClay Shirky delivers a stellar presentation on the ‘how/why’ social media will change our lives. For anyone in marketing, this is a must...

BlogWorld Takeaways 5/5: Measuring ROI i...

ShareHow do you measure the ROI for social media? Can you put a price on averting a PR disaster? Can you find an equation to measure the cumulative effect on social media? This is last post in a 5 part series documenting my takeaways from Blogworld 2009. These were the questions the panel at the ROI smack down attempted to answer. There was a spirited debate over quantitate metrics...

Katalyst Media (Ashton Kutcher) & K...

ShareAshton Kutcher keynoted the Mixx 2009 conference (put on by IAB) to parade around his new business venture Katalyst Media. Katalyst Media is making waves for what they are doing with big brands and social media, most notably Kellog. Less than 90 days ago Kellog launched a transformative shift in their marketing campaign and changed their approach to new media. Kellog announced...

Being a Good Twitter Citizen...

ShareHere are some ideas on how to build relationships with the people on Twitter, without coming off like a spammer. If you have knowledge about a particular subject(s), and you feel like sharing, how can you find people that are receptive to your generosity? One way is by listening with the right keywords. Search Twitter for these keywords: (1) “Does anyone know” / or...