A few of you have a followed my status updates recently and know that I was an integral part of building and launching a Green Social Network, dubbed Greenwala. For the last four months my team at Integral Impressions has worked aggressively to bring to life a social network dedicated to the green community. We are very proud to say Greenwala launched one week ago today to much acclaim from friends, bloggers, and early adopters.

Greenwala is a green social network and media company that prides itself on connecting individuals with the goal of growing education, community, and commerce surrounding green initiatives. Greenwala’s founding CEO, Rajeev Kapur, has surrounded himself with talented team of individuals dedicated to making a difference.

Users of Greenwala can create groups, participate in discussions, find other like minded individuals, and post businesses listings in the classified marketplace. One of the key differences between Greenwala and other (less focused) social networks, is that Greenwala regularly contributes content to Channels found on their network; offering an ongoing education on topics ranging from Transportation, to Energy.

Many green groups exist on other social networks, but there isn’t a brand standard for Green social networks. By leveraging tools that tap into other social networks, Greenwala will build a community dedicated to helping people live more sustainable lives all over the world.

My company, Integral Impressions, won the initial development contract for phase 1 of Greenwala. Since launching the project, I’ve joined their advisory board as a technical advisor and strategic consultant. I work closely with Jonathan Good (@rockstarpr) and Rajeev Kapur guiding the direction of the product and driving the development schedule.

The next big code push we have planned for Greenwala is a Facebook Connect app which is currently waiting for approval. The goal is to create a single sign-on experience that allows users to easily connect to friends in their other networks that are also on Greenwala. In other words, if you are my friend on Facebook, you will also be my friend on Greenwala, automatically. Look for this, and many other innovative features that make your user experience more and more enjoyable.

My goal is to serve the community with every app I architect. I’d appreciate it if you check out Greenwala and let me know what you think by leaving a comment.

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Photo by Brian Solis

There was one major announcement that came from the Facebook developers conference that I thought deserved to be amplified. I’ll keep this post short and sweet, and leave the analysis up to the pro-bloggers.

Here is what I thought was important. Facebook is fundamentally changing the way it thinks of applications and allowing developers to build richer integrations than ever allowed before.

Simple Example:
When you do activities on other sites, like Digg articles, or rent videos on Netflix, your activity shows up in your news feed. It is clear your news feed will become the central aspect of facebook and bring together all your friend’s activities from other sites. People are writing in depth about the subject here, and here.

The idea of the Facebook widget is dying. The era of full scale facebook integration is what’s to come. Facebook will become your home base for you and your friends’ web activity. Now the race is on to adapt your website, social network, and community to these new standards.

Facebook is a priceless database and their recent change creates opportunities for startups in every industry to build applications we’ve never seen before. This is essentially the beginning of web 3.0, if you want to call it that.

This is the very point where innovation of one, affects innovation of many.

Get the Red Bulls out. Game on.

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