Step 1

The Spirit Jailbreak for the iPad is required for this work around. It’s the simplest and easiest jailbreak yet. I have been running it for the last 30 days and it’s rock solid. Head over to SpiritJB.com on your Mac or PC and run the quick install. If you need this spelled out for you, please see ReadWriteWeb’s blog post on JailBreaking your iPad.

Step 2

Once you are jailbroken, pull up Cydia and search for Full Force. Install the app and restart your iPad.

Step 3

Install the Facebook iPhone app on the iPad, if you haven’t done so already.

Step 4

Go into your settings menu and select FullForce, find the Facebook option, and turn the slider to “ON”.

Step 5

You’re done! Go into Facebook and your app will be automagically converted from iPhone to iPad ready.

It takes about 10 minutes at most for this quick and easy ‘hack’ to get Facebook running natively on your iPad and you will go from this:

To this:

It even works in landscape mode.

Enjoy. Oh, and if you are looking for a quicker work around, try touch.facebook.com.

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It’s not often I am inspired by TechCrunch. In fact, it’s the opposite. Their plucky attitude and snarky posts often get under my skin. Not to mention @Arrington’s liberal use of sources, not respecting press embargoes, and posting confidential Twitter documents.

However, from time to time, they do inspire. And today’s post on enthusiasm was one of their shining moments. I appreciate the detail MG Siegler (@parislemon) articulated in his post. At times writing motivational copy can be a fluffy proposition, but this piece is filled with meaty examples that are sure to inspire.

A tip of the hat, to TechCrunch.

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I’ve read a few blog posts discussing the morality of such a tool, some are spreading the message, motivating crackers, and feeding the community. While others are vehemently against such activity. Personally, my morals lay somewhere in the middle. I have no problem testing the software, and paying for what I like. If you look at my receipts from the App Store, the proof is in the pudding. I pay for Apps.

Disclaimer: This is not a blog post intending on promoting Installous, or stolen apps. Nor a tutorial on how to do such a thing. This is meant to help developers build uncrackable apps, and discuss various ways to commercialize the iPhone Apps.

In order for the iPhone Apps to prosper, the App creators need to get paid. And right now they’re not! For two reasons:
(1) Apple Takes 30%
(2) Apps are being ‘traded’ via Installous
If you are an app creator, you need to face these two harsh facts before building your next app.

There has been research on the matter, here are some forum posts dedicated to building uncrackable apps. But, the problem can’t be solved through code alone. I think App creators need to think of other ways to monetize their apps, beyond install fees.

If you look at most of the Jailbroken Apps, they monetize through ad revenue, because they can’t charge an install fee. There isn’t an App Store for these type of Apps yet, so they’ve been forced to get creative if they want to make money. Ad placement in the app is just one way to make some revenue, another is through selling App to a big brand.

One of my favorite apps that was just released by Oakley is the Surf Report App. Every time I check the surf report, I am starring at Oakley’s logo (and messaging) for at least 5 seconds. Which is at least once a day. This type of brand exposure means nothing for Joe App Developer, but is everything to Oakley. So Joe, go build a kick ass App, and go sell it to the brand that makes the most sense.

Big brands want real estate on your iPhone, but they don’t know how to get it. They are willing to pay big bucks if you succeed at it before them. Oakley was smart, but others won’t have the foresight Oakley did. You might even find companies to sponsor your apps for 6 months. Lease your app to them. There is no reason Gary Vaynerchuck wouldn’t buy an ad on your Wine App for WineLibraryTV. Think about it…

My prediction for 2009, Koi Pond won’t be the top paid entrainment app next year. Koi Pond will be free, and sponsored by Home Depot, or better yet Pondepot.com.

It would be really cool to localize your Apps by city and match advertisers by geographic location. For example, Koi Pond could brand their App to everyone in San Diego with Sponsored by “SanDiegoPonds.com”. Therefore, they could find an ad partner on a city specific basis.

In addition to monetizing through ads and brands, I think we will see more web integrated applications like Evernote. Where the app itself is free, but it is tied to service that charges. Mint is another good example of an iPhone paired with a web service. This significantly lowers the risk that the application will be compromised and gets you out of the App store revenue model.

Free apps are the future. Mobile advertising is going to explode as a result. Web services with iPhone apps will also experience growth. But the pay to play Apps, with install fees, are going be a thing of the past. In part due to Installous, but also driven by consumer demand.

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