Ashton Kutcher keynoted the Mixx 2009 conference (put on by IAB) to parade around his new business venture Katalyst Media.
Katalyst Media is making waves for what they are doing with big brands and social media, most notably Kellog.
Less than 90 days ago Kellog launched a transformative shift in their marketing campaign and changed their approach to new media. Kellog announced they were donating 10 million dollars to a campaign to fight hunger if they had the participation of the web community, known as Kellog Cares. Thousands of people submitted their videos and the result was this web clip produced by Katalyst media.
Kellog Cares is very effective use of social media and inspiring coming from mainstream brand.
If you are in the industry, I would suggest following Katalyst on Facebook
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Tagged: ashton kutcher, case study, katalyst media, kellog cares, social media
