I used to be pretty particular about who I would fan on Facebook. I didn’t want that corner of my profile to be cannibalized by brands that were here today and gone tomorrow. Moreover, I certainly wasn’t planning on connecting with brands I wasn’t a fan of in the first place- and that’s all changing.
When Facebook launched addressable status updates this month, they changed the way their users communicate with brands in a very powerful way. If, and only if, you are a fan of a brand on Facebook you can post addressable updates that link to, and often display on the fan page (if they have the setting enabled).
Here’s an example:
(1) I become a fan of SDBloggers on Facebook.
(2) Because SDBloggers lets fans post to the Wall, now anyone with the status update with ‘@SDBloggers’ in it will show on both of our pages.
This makes it incredibly simple to shout out a brand on Facebook, but only if you are their fan. I’ll say it again, @Addressable status updates are going to change the way users interact with brands on Facebook pages. I have already changed the way I use the feature.
From now on, I am becoming a fan of any brand I want to talk to on Facebook, for better or worse. I just might delete the trail for the brands I don’t really have an affinity for from my newsfeed.
I don’t want my friends to get the wrong idea. I am not a Fan of McDonalds, I just want to be able to call them out accordingly =-).
