How do you measure the ROI for social media? Can you put a price on averting a PR disaster? Can you find an equation to measure the cumulative effect on social media? This is last post in a 5 part series documenting my takeaways from Blogworld 2009. These were the questions the panel at the [...]
Categories: Reflections
Tagged: blogworld, roi, social media
Don Lemon, anchor of CNN, led the social media charge to Beat Cancer last weekend at Blogworld Expo. This is part 4, in a 5 part series documenting my takeaways from Blogworld 2009. Don Lemon and #beatcancer from What Gives. Twitter and Facebook has enabled charities and causes to do some amazing work at healing [...]
Categories: Reflections
Tagged: #beatcancer, charity, cnn, don lemon
A noticeable difference from previous Blogworld’s, and similar new media events, was the presence of Real Estate and Mortgage professionals at this show. This is part 3, in a 5 part series documenting my takeaways from Blogworld 2009. Led in part by a dedicated track for the Real Estate industry called REBlogWorld; the track of [...]
Categories: Reflections
Tagged: Andy Kaufman, community, Ginger Wilcox, Heather Elias, mortgage, real estate, realtors
This is part 2 in a 5 part series documenting my takeaways from Blogworld 2009. A popular topic at Blogworld this year was the upcoming FTC regulations on sponsored conversations. Jeremiah Owyang led a passionate group of panelists discussing the repercussions of the FTC regulations. For those of you who aren’t aware, the FTC issued [...]
Categories: Reflections
Tagged: @jowyang, blogworld, conference, ftc, sponsored conversations
I will be at Blogworld New Media expo today and tomorrow. As a member of the blogging community, I wanted to go last year, but I was attending to the newest member of the Browne family at the time, @EmmaBrowne. This is my first year at BlogWorld at I am really looking forward to see: [...]
Categories: Updates
Tagged: blogworld, bwe2009, conference, new media
Taco Bell is learning the power of ‘community’ the hard way, and it’s a good lesson for all marketers in the house. Taco Bell spotted the emerging trend in urban vinyl toys, spawned by KidRobot, and decided to do something similar for their kids meals. The result was a creation called ‘Bellhedz’. Bellhedz’ bare a [...]
Categories: Reflections
In spirit of App Wednesday, we’d like to recognize Tweetie 2. We were apprehensive to jump on the bandwagon last week because of all the hype. I wanted to try the app for myself and get used to some of the new idiosyncrasies. After a week of testing, I am convinced this is an app [...]
Categories: Reflections,Updates
Tagged: app wedneday, tweetie 2, twitter
Occasionally people ask me what apps I am using, or what is worth $$$. I have put together a list of some of my favorite apps for those that are interested: New Kids On The Block Tweetie 2.0 – Best Twitter App available – $2.99 Photoshop – Adobe Photoshop for the iPhone – Free GoDaddy [...]
Categories: Reflections
Tagged: apps, cnn, cool, evernote, godaddy, gps, iphone, livestrong, photoshop, redlaser, shazzam, sitorsquat, tpain, twitter, voip, vonage
For quite some time now, we’ve entertained the possibility of one of the big boys (Facebook, Google, Microsoft, or Yahoo) buying Twitter. That was until Twitter’s stifling 1 Billion dollar valuation earlier this month. Twitter astronomic valuation, combined with mainstream media’s crush on the service, means that Twitter isn’t going to roll up into an [...]
Categories: Reflections
Tagged: bing, facebook, google, msn, rev share, twitter search, yahoo